The Saba Story

35+ Years of Changing Lives.

Built on legacy. Guided by purpose. Advancing with science. For more than 35 years, Saba has evolved with one idea at its center: help people live better—and keep building what wellness can become.

35+ YearsWellness Heritage

$1B+Lifetime Sales

People FirstA Purpose That Endures

“The Saba story began with a simple belief: better wellness can help people live better lives.”

More than 35 years ago, John Hail believed people could take a more active role in their well-being—and that better nutrition, better choices and thoughtful wellness solutions could help them live healthier, more fulfilling lives.

That vision became the foundation for what would become Saba™.

What began with one man's vision grew into a wellness brand that has touched thousands of lives across generations and generated more than $1 billion in lifetime sales.

The business grew. The world changed. The purpose stayed clear.

It was about changing lives.

John Hail · Founder · A Pioneer in Wellness

A Pioneer in Wellness

John Hail.
The vision that started it all.

More than three decades ago, John Hail recognized something that remains just as relevant today: people want thoughtful, practical ways to take a more active role in their well-being.

He believed nutrition and wellness could play a meaningful role in helping people feel better, live better and take a more proactive approach to long-term well-being.

That philosophy helped shape Saba and established a people-first commitment: create wellness solutions around real needs, keep learning as science advances, and never lose sight of the person behind the product.

Products evolve. Science advances. Generations change. The responsibility to keep finding better ways to serve people remains.

That principle became part of Saba's DNA.

From Legacy to What Comes Next

A story still being written.

Saba's history is not something to look back on. It is the foundation we are building forward from.

35+ Years Ago

John Hail establishes the people-first wellness vision that becomes part of Saba's foundation.

$1B+

The business grows across generations, reaching thousands of consumers and surpassing $1 billion in lifetime sales.

New Chapter

Saba enters a new era under Dhamendra Lachman, alongside next-generation leadership from Gary Hail.

Today

The mission moves forward: preserve the purpose, advance the science and build a modern wellness brand ready for the next generation.

A New Generation. The Same Purpose.

Two strengths. One vision.

Honor what built Saba. Strengthen what matters. Build what comes next.

Gary Hail · People. Purpose. Legacy.

Keeping the human side of wellness at the center.

For Gary, Saba isn't simply a company. It's personal. He grew up around the values, relationships and commitment to wellness that shaped Saba from its earliest years.

With a natural ability to communicate and connect with people, Gary brings a deep understanding of Saba's history, its customers and the human side of wellness.

He understands something that remains essential no matter how sophisticated wellness becomes: health is personal.

Behind every product is a person. A goal. A challenge. A family. A reason for wanting to feel better and live better.

The legacy continues—not by repeating the past, but by building on it.

Dhamendra Lachman · Transformation. Strategy. Future.

Transforming a legacy for what comes next.

Dhamendra came to Saba with decades of experience in investment, finance, corporate restructuring and business transformation.

His career has centered on seeing potential, navigating change, restoring value and building for the long term.

When he acquired Saba, he saw more than an established wellness brand. He saw 35+ years of history, relationships and purpose—and an opportunity to build on that foundation for a new era of wellness.

Don't just manage what exists. Build what's next.

The Responsibility

Preserve the purpose.
Advance the science.
Build the future.

Gary brings a deep understanding of people, communication, consumers and heritage. Dhamendra brings strategy, transformation, investment discipline, innovation and long-term thinking. Together, the objective is simple: protect what made Saba meaningful, modernize what must evolve, and make the legacy matter for the next generation.

Science Has Evolved. So Has Saba.

The body is connected.
Your wellness should be too.

Today, our understanding of wellness is becoming more connected. The gut microbiome, metabolic health, nutrition, appetite, muscle, energy, stress, cognition and healthy aging do not exist in isolation. That perspective is shaping how we think about the next generation of Saba.

Microbiome Wellness

Exploring the role of gut health and the microbiome as part of whole-body wellness.

Metabolic Health

Developing more complete approaches to appetite, energy balance and healthy metabolism.

Nutrition + Lean Muscle

Supporting nourishment, strength and muscle-focused wellness across changing life stages.

Cognitive Performance

Looking at focus, memory, mental energy and healthy cognitive function as connected needs.

Stress + Resilience

Supporting how people respond to the demands of modern life with thoughtful nutritional solutions.

Healthy Aging + Vitality

Thinking long term about energy, mobility, resilience, longevity and everyday quality of life.

The Next Generation of Saba

Advanced science.
Natural solutions.
Whole-body wellness.

Our goal isn't to chase every wellness trend. It's to build thoughtfully for what comes next.

We're exploring emerging nutritional science, innovative ingredients, clinically studied technologies and more intentional combinations designed around the evolving needs of today's consumer.

Work with the body. Support the whole person. Think long term.

That's what holistic wellness means to us. And as science continues to evolve, Saba will evolve with it.

Saba partnership supporting Operation Homefront and military families

A moment that reflects a much larger Saba value: give back where it matters.

A Legacy of Giving Back

Changing lives goes beyond wellness.

For Saba, changing lives has never been limited to the products we create. We believe a company should contribute beyond commerce—by showing up for people, supporting communities and using its resources where they can make a meaningful difference.

Across Saba's history, that spirit of service has taken different forms. The point has remained the same: when there is an opportunity to help, we believe it matters to act. One meaningful example is Saba's support of Operation Homefront, a nonprofit serving America's military and veteran families.

One example of a larger commitmentSaba contributed $100,000 to Operation Homefront in support of efforts serving military families and wounded warriors.

The contribution is one example—not the whole story. It reflects a broader value that has long mattered to Saba: gratitude, compassion and the belief that business can be a force for good. As Saba moves into its next generation, that spirit remains part of the responsibility we carry forward: support people, strengthen communities and leave a positive mark beyond the products we sell.

Independent coverage of this example: Saba Partners with Operation Homefront to Assist Military Families.

More Than Products

Better nutrition.

Movement. Sleep. Resilience.

Better everyday choices.

The future of Saba isn't about filling shelves with more supplements. It's about creating more thoughtful solutions—grounded in evolving science, carefully selected ingredients and real wellness needs. We don't believe one product defines your health. Better health is built from the whole picture: what you eat, how you move, how you rest, how you respond to stress and the choices you make every day.

35+ Years Later

Our purpose hasn't changed.

Products change. Science advances. Technology moves forward. Consumer needs evolve.

Our purpose hasn't.

John Hail began with a vision of helping people live better. Gary Hail carries forward the people-first spirit behind that vision. Dhamendra Lachman is leading Saba into its next chapter—bringing transformation, long-term thinking and a commitment to build on more than 35 years of history without being limited by it.

The next product matters. The next discovery matters. But the measure that matters most is still the same: the people we have the opportunity to positively impact.

The Next 35 Years Start Now.

The legacy is 35+ years strong.
The future is just beginning.

We're proud of where Saba came from. But we're even more excited about where we're going.

More thoughtful. More science-informed. More connected. More relevant to the way people want to live well today—and tomorrow.

SABA™